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    Emerging Markets and E-commerce in Developing Economies

    Emerging Markets and E-commerce in Developing Economies by Kamel Rouibah
    English | 30 Nov. 2008 | ISBN: 1605661007 | 499 Pages | PDF | 8 MB


    High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy.

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